Inspiration for their technology can be found in the natural world. Examples of how plants have evolved to create a myriad of complex geometrical forms are all around us. In studying nature, they developed a mathematical breakthrough to simplify the description of complex natural shapes. The SuperFormula™ was used to describe complex shapes with a reduced set of parameters.
Their ‘natural procedural generation’ uses these transformations and associated computational methods to design high performance 3D games, whilst gaining improvements in terms of performance, efficiency and cost.
Be inspired! Take a look at their website.